Facebook ads agency · Meta and TikTok
We run Facebook, Instagram and TikTok ads for ecommerce brands and service businesses. Senior specialists, new creative tested every week, and tracking you can trust, on one flat monthly fee, month to month.
Get a free Meta ads auditWhat you get
Strategy, setup, creative testing and reporting, run by the people you talk to.
Who we help
Facebook and Instagram are where most people find a brand they’ve never heard of. We build campaigns that find new customers, bring back people who browsed, and judge it all on the sales in your Shopify. Return on ad spend (the revenue you get back for each dollar spent) is the number we manage to.
You don’t need likes. You need enquiries from people in your area who can afford the job. We run lead campaigns aimed at your service area, test instant forms against landing pages, and follow up which leads became paying customers. Cost per lead (what it costs to get one enquiry) is the number we manage to.
TikTok ads
TikTok rewards ads that look like TikTok: people talking to camera, real products in real hands, the first two seconds doing the work. Polished brand ads tend to get scrolled past.
We run TikTok ads when your customers are there and you can give us creative that feels native, from your team, creators or your own organic posts (run as Spark Ads). We set up the TikTok Pixel and Events API, test against what’s working on Meta, and move budget to whichever platform brings sales or leads at the better cost.
If TikTok isn’t right for your business yet, we’ll tell you on the audit, and you won’t pay to find out.
Proof
A fashion label came to us with several ad accounts spending money untracked and ads reaching the same people again and again. We rebuilt their Meta account in the first week. Here’s the three weeks after, compared with the three weeks before.
$42.4Kfrom Facebook and Instagram ads, up $9.2K
No bigger budget. The gain came from structure, tracking and new creative.
How it works
Month to month, no lock-in. Your ad account, Pixel and audiences stay in your name.
Step One
We go through your ad accounts, Pixel, Conversions API and recent creative with view-only access, and show you where money is leaking.
Week 1Step Two
Tracking fixed first, then a simpler campaign structure and the first round of creative to test.
Weeks 2–3Step Three
Campaigns go live on controlled budgets while Meta learns from clean data.
Week 4Step Four
New creative tested every week. Budget moves to the winning ads and audiences, and you get a plain-language note every week.
OngoingPricing
Many agencies charge a percentage of your ad spend, so their fee rises whenever your budget does. We charge one flat monthly fee, agreed up front, set by your ad spend and the platforms we run. Your ad spend goes straight to Meta and TikTok, not through us.
See how we compare with a traditional agency and an in-house hire
Our team
You talk to the people doing the work, every week.
Testimonials
Residential Building
“By taking the principles of ecommerce personalisation and building out a lead generation equivalent approach to the home building category, on behalf of Alpha Digital, Giulio has been paramount in the guidance and execution of assisting G.J. Gardner Homes in the creation and delivery of our ever-evolving digital lifecycle program.”
Social can start lower than Google Search, because you’re not bidding on expensive keywords. What matters is enough budget for Meta to learn from, usually a few sales or leads a week per campaign. The audit shows what’s realistic for your market.
You’ll see results within the first week, but treat the first month as testing. Meta needs data to learn who buys, and we need a few rounds of creative to find what works. Most of the improvement comes in months two and three.
Facebook and Instagram run from the same ad account, so most businesses run both and let the results decide where budget goes. TikTok is worth testing if your customers are on it and you can supply creative that suits it. We’ll recommend a mix on the audit.
Yes. Your Business Manager, ad account, Pixel and audiences are all in your name. You give us access, and you can remove it any time.
No. We work month to month.
No. We’re based in Brisbane and run Facebook, Instagram and TikTok ads for businesses across Australia.
Do it yourself
When Facebook ads stop working, the usual advice is to spend more. The real leaks are usually one of these. If you run your own ads, start with these six checks in Ads Manager and Events Manager.
Keep campaigns that find new customers separate from campaigns that retarget people who’ve already visited, engaged or bought. Exclude recent website visitors and past customers from your new-customer campaigns, so you’re not paying “new customer” prices to reach people who already know you. In Advantage+ campaigns, set up your existing customer list in Advertising settings so you can see, and cap, how much goes to them.
In Ads Manager, add the Frequency column (Columns, then Customise columns). It shows how many times the average person has seen your ad. If frequency keeps climbing while results drop, your audience is tired of the ad. Time for new creative, not more budget.
Open Events Manager and select your dataset. Your purchase or lead events should be arriving from both “Browser” (the Pixel) and “Server” (the Conversions API). On Shopify, the Facebook and Instagram app does this for you: set customer data sharing to Maximum.
Meta counts a sale if someone clicked your ad in the last 7 days or saw it in the last day, so it can claim sales other channels also claim. Check the trend against Shopify or your CRM. If Meta says sales doubled and your actual sales didn’t move, trust your actual sales.
The Boost button skips most of the controls that make ads work: the right objective, proper audiences and tracking. Run ads from Ads Manager with a Sales or Leads objective instead. Your best organic posts can still run as ads from there.
Meta needs about 50 results a week per ad set to finish learning. Ten ad sets on $20 a day each rarely get there. Fewer ad sets with bigger budgets usually beat many small ones. For lead forms, choose “Higher intent” in the form settings: it adds a review step that filters out accidental sign-ups.
TikTok tip: before you spend on TikTok, install the TikTok Pixel and Events API (the TikTok app does this on Shopify), and post your ad ideas organically first. The posts that do well organically usually make the best ads, and you can run them as Spark Ads.
If you’d rather we checked, the free audit covers all of these and more, and you keep the findings either way.
Free Meta ads audit
Yours either way.
We go through your ad accounts, tracking and creative, and show you where money is leaking, whether or not we work together.
